Comments on: Google, Admeld & The Need for Diabolical Liquidity

By: zahiro

zahiro — Mon, 20 Jun 2011 10:06:48 +0000

Wow thought provoking and insightful to say the least..
thanks you for sharing

By: SSPs Are Dead. Admeld, Pubmatic, Rubicon – All Dead « Jay Sears

SSPs Are Dead. Admeld, Pubmatic, Rubicon – All Dead « Jay Sears — Thu, 16 Jun 2011 02:13:30 +0000

[...] See my earlier post Google, Admeld & The Need for Diabolical Liquidity. [...]

By: Turn Announces Audience Platform; Private Exchanges Are The Rage; AdMeld/Google Reaction Already Bubbling

Mon, 13 Jun 2011 04:09:19 +0000

[...] CONTEXTWEB exec Jay Sears – whose company provides RTB'd inventory to buyers – thinks the AdMeld deal is as good as done and offers analysis on his personal blog. He sees a potential display advertising monopoly developing with Google and urges others to get in the real-time bidding game where it's all about the number of queries an inventory pool can make available per second – known as QPS. With AdMeld, Sears writes, "Google bought QPS (Queries Per Second) volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]" Read more. [...]

By: Ian Gertler

Ian Gertler — Fri, 10 Jun 2011 14:18:04 +0000

Agree with Jeff – very thought-provoking and insightful perspective, Jay.

I think this also illustrates the transformation of the advertising environment and how it really must be a convergence of analytics/data/metrics combined with more substantial creative elements to gain awareness and spur actions with the audience. We are seeing an incredible (r)evolution in this industry. Traditional advertising is still a behemoth and it will continue to draw big ad dollars, but the proliferation of display advertising, search, video, social media and mobile (don’t forget the transition to digital television and movies with more people viewing TV content on their computers or tablets) will spur even more opportunity. We now need solid platforms to leverage each of these, both individually and as a holistic set of possibilities.

Alan Kay said, “The best way to predict the future is to invent it.” I think we’re going to see some very exciting times ahead … as well as more entrepreneurial innovation and (without a doubt) consolidation.

Cheers,
@IanGertler

By: Jeff Hackett

Jeff Hackett — Fri, 10 Jun 2011 11:50:58 +0000

Excellent post Jay. I think you hit the nail right on the head, so to speak. (Congrats to Michael and Ben btw!)

Questions #2 and #4 are real challenges for premium pubs, but I believe there are tangible and credible means to overcome these. You can be sure that folks who bring along real street cred and the sort of data/insights necessary are driving towards these solutions.

p.s. Expect a breakfast invite shortly… afterall, us NY’ers dig our relationships.