The following are selected industry events and articles where I have been fortunate enough to be invited to share my views:
2013
Needham Growth Conference, Wednesday, January 16, 2013
Company presentation of the Rubicon project
Raymond James 2013 Internet Outlook Symposium, Monday, January 14, 2013
Ad Technologies: Learn which technologies are changing the advertising ecosystem and how are technologies adapting for a more mobile world. Moderated by Aaron Kessler, Senior Research Analyst, Internet and Shyam Patil. Panelists: Collective Media: Aman Verjee, Chief Financial Officer; Rocket Fuel: Peter Bardwick, Chief Financial Officer; Rubicon Project: Jay Sears, SVP of Demand; Core Audience: Adam Lavelle, Chief Executive Officer.
See Raymond James write-up.
AdAge Byline January 3, 2013
How the Real-Time Ad Market Grows From $2 Billion to $9 Billion: ‘Programmatic Guaranteed’ Will Mean RTB Gets Upfront Ad Budgets
Read the article.
2012
Wedbush California Dreamin’ Consumer Conference December 12, 2012
Ad Technology and Its Impact on Consumer Facing Companies
Moderated by James G. Dix, CFA, Vice President, Equity Research, Media and Entertainment. Panelists Michael Collins, CEO,Joule (WPP); Jay Sears, SVP Demand, the Rubicon Project; Brian Stempeck, VP of Business Development, The Trade Desk; Eion Townsend, Chief Strategy Officer, MediaMath.
See Wedbush write-up.
Monaco Media Forum, November 15, 2012
Measurement 2.0 Moderated by John Frelinghuysen/Partner, Bain & Company. Panelists Ned Brody/CEO Advertising.com; Dave Morgan/CEO Simulmedia; Mike Read/SVP & MD, comScore Europe; Jay Sears/SVP Demand, The Rubicon Project
See the schedule.
Advertising Week New York, October 5, 2012
AGENCY TRADING DESKS: GUARANTEED DELIVERY OR SINGING THE BLUES?: the 4th Annual Real Time Trading Update from the Buy Side
Moderated by Jay Sears – SVP Demand, Rubicon Project. Panelists: Paul Dolan – Managing Director, North America, Xaxis, WPP; Brendan Moorcroft – CEO, Mediabrands Audience Platform, Interpublic; Scott Hagedorn – CEO, Annalect Group, Omnicom; Chris Paul – General Manager, AOD, VivaKi Nerve Center, Publicis
IAB Global, October 3, 2012
Navigating the Newest in Ad Tech: Understanding DSPs, SSPs, RTB… and Other Transactional Platforms
Neal Mohan, Vice President Display Advertising, Google; Jay Sears, Senior Vice President Demand, Rubicon Project; Willard Simmons, Ph.D, CTO/Co-Founder, DataXu; Steve Sullivan, VP, Advertising Technology, IAB
Google’s Neal Mohan sits down for an insightful 1:1 ad tech discussion with Steve Sullivan. Then, other industry leaders address trends, rules, tech products—and how they impact online buying and selling in your marketplace. Plus a Q&A, led by Boris Omelnitskiy, President, IAB Russia
IAB Advertising Technology Marketplace, June 21, 2012
Talk: In a Perfect World… What Does an Optimized Ad Tech Ecosystem Look Like? Enough with bemoaning the complexity of the Advertising Technology landscape! Industry leaders put a stake in the ground, sharing their visions for a sustainable ecosystem that provides real value for publishers and advertisers. Let’s stop talking about what’s wrong and focus on what “right” looks like.
Introduction: Doug Weaver, Founder and Chief Executive Officer, Upstream Group; Dave Jacobs, Senior Vice President, Publisher Services, Advertising.com; Jay Sears, Senior Vice President, Demand, Rubicon Project
See agenda.
See video (partial):
iMedia Agency Summit: Keeping Up with the Consumer: The Impending Era of SoLoMo, May 22, 2012
Panel Discussion: “Big Data Comes to Madison Avenue: Embracing Data-Driven Media Buying”
Moderator: Josh Dreller, VP Media Technology and Analytics, Fuor Digital. Panelists George John, CEO & Co-Founder, Rocket Fuel; Jay Sears, SVP, Demand, The Rubicon Project; Omar Tawakol, CEO, BlueKai; Kurt Unkel, EVP, VivaKi
See agenda.
the Rubicon Project Real Time Trading Summit, February 15, 2012
Conversation: ADVERTISING IS DEAD | MICHAEL WOLFF (@michaelwolffNYC), AUTHOR OF BURN RATE, with Jay Sears (@JaySears)
See agenda.
