Monthly Archives: January 2013

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion: ‘Programmatic Guaranteed’ Will Mean RTB Gets Upfront Ad Budgets

This article was originally published in AdAge on January 3, 2013. What is programmatic guaranteed? And what makes the market so ripe for it? In the rest of the ad business, when you allocate your media budget, you expect this budget to be spent. This has not been the case with real-time bidding — the […]

Why the Rubicon Project Will Win

As 2013 gets underway, I wanted to share a window into the Rubicon Project and what will continue to allow our team to win. The email below was sent by Frank (our CEO) over the holidays. The email is an embodiment of our cultural values. Wouldn’t you want to work for a company like this? […]