Category Rubicon Project

Cantor w RUBI, Digitas

DigitasLBi (Publicis) Discussion at Cantor Fitzgerald 3rd Annual Internet and Technology Conference

(PHOTO: Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) and Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB) appear at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference.) Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB), and I presented at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference, on Thursday, February […]

FOM preso

Publishers and Programmatic — Nine Publishers Answer Six Key Questions About Embracing Automation — The Jay Sears Interviews

This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]

Jay_Sears_AdWeek_Panel2013_Margarita_Corporan-72

Six Advertising Automation Trends for Buyers and Sellers

This article was originally published in Jack Myers’ MediaBizBloggers (PHOTO: Left to right: Jay Sears, SVP, Rubicon Project with global trading desk leaders Michael Brunick SVP, Programmatic, Magna Global; Paul Dolan SVP, Global Business Development, Xaxis; Josh Jacobs, President, Accuen; Adam Kasper, Chief Media Officer, Havas Media North America and Kurt Unkel, President, VivaKi during […]

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion: ‘Programmatic Guaranteed’ Will Mean RTB Gets Upfront Ad Budgets

This article was originally published in AdAge on January 3, 2013. What is programmatic guaranteed? And what makes the market so ripe for it? In the rest of the ad business, when you allocate your media budget, you expect this budget to be spent. This has not been the case with real-time bidding — the […]

Why the Rubicon Project Will Win

As 2013 gets underway, I wanted to share a window into the Rubicon Project and what will continue to allow our team to win. The email below was sent by Frank (our CEO) over the holidays. The email is an embodiment of our cultural values. Wouldn’t you want to work for a company like this? […]