Monthly Archives: June 2014

FOM preso

Publishers and Programmatic — Nine Publishers Answer Six Key Questions About Embracing Automation — The Jay Sears Interviews

This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]