(PHOTO: Ryan Davis, VP, Local Platform at The Weather Company, an IBM company and Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) appear at the 2016 Deutsche Bank Media, Internet & Telecom Conference.)
Ryan Davis, VP, Local Platform at The Weather Company, an IBM company, and I presented at the 2016 Deutsche Bank Media, Internet & Telecom Conference, on Monday, March 7, 2016 in Palm Beach, Florida
The topic was “Programmatic Advertising is Eating the World”. We discussed: Where are advertisers and media owners in regards to adoption of ad automation and programmatic media trading? How far have we come and what are the catalysts for further adoption? How to buyers and sellers think about the issues of the day including orders, mobile, 1st party data and new organizational structures.