Category Ad Technology

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Crossing the Rubicon to Mastercard. Priceless.

After a great five years at Rubicon Project, I’ve decided to join Mastercard Advisors to run their Media Solutions group. I’m going just far enough from the “programmatic” apple tree to keep things interesting. While many think Mastercard is a “credit card company”, this is incorrect. The company does not issue a single credit card. […]

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DigitasLBi (Publicis) Discussion at Cantor Fitzgerald 3rd Annual Internet and Technology Conference

(PHOTO: Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) and Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB) appear at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference.) Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB), and I presented at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference, on Thursday, February […]

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Six Advertising Automation Trends for Buyers and Sellers

This article was originally published in Jack Myers’ MediaBizBloggers (PHOTO: Left to right: Jay Sears, SVP, Rubicon Project with global trading desk leaders Michael Brunick SVP, Programmatic, Magna Global; Paul Dolan SVP, Global Business Development, Xaxis; Josh Jacobs, President, Accuen; Adam Kasper, Chief Media Officer, Havas Media North America and Kurt Unkel, President, VivaKi during […]

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A Look Ahead – Speech at IAB Ad Technology Marketplace Conference

[if you are looking for the list of #AdTechSuccess words, scroll down or go here] The following was delivered as a speech at the IAB Advertising Technology Marketplace on Monday, July 15, 2013. Hello Ad Technology! This morning we are going to talk about “A Look Ahead”. This is going to be an interactive session, […]

#AdTechSuccess : 3 Words

[Please see reference to this project in my “A Look Ahead” talk at the IAB Advertising Technology Marketplace conference on Monday, July 15, 2013] In July 2013, leading up to the IAB Advertising Technology Marketplace conference, I asked the following ad tech execs two questions: #AdTechSuccess What three words describe the characteristics of the those […]