DigitasLBi (Publicis) Discussion at Cantor Fitzgerald 3rd Annual Internet and Technology Conference

Cantor w RUBI, Digitas

(PHOTO: Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) and Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB) appear at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference.)

Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB), and I presented at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference, on Thursday, February 25, 2016 in New York City.

The topic was “Ad Automation + Programmatic: 2016 Trends”.  We discussed: Where are advertisers and media owners in regards to adoption of ad automation and programmatic media trading? How far have we come and what are the catalysts for further adoption? How to buyers and sellers think about the issues of the day including orders, mobile, 1st party data, new organizational structures, trust & transparency and more.

Audio available (limited time).
Transcript available upon request.

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