Monthly Archives: February 2016

News Corp. on Programmatic, Ad Automation — Impacts for 2016
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses the impacts of ad automation and programmatic on media owners with News Corp.’s Charlie Weiss (pictured above). The two executives spoke at the UBS 43rd Annual Global Media and Communications Conference in New York in December. (Pictured left to […]

Guardian and the Pangaea Alliance: Quality Programmatic at Global Scale
[Originally published in Media Village.] CNN International, The Economist, Financial Times, The Guardian and Reuters — a group of select business brands with a massive global audience — have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently […]
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