Events & Articles – 2017

ThinkLA Programmatic Summit Keynote: Commerce, Data and Advertising’s Final Frontier: Defining the Currency of Today’s Programmatic Marketplace, November 29, 2017, Los Angeles, California

ThinkLA Jay Sears Mastercard 2017 Keynote PL_-4

Industry consolidation and advertiser demand for better performance within the programmatic space is the new normal—and to some it feels like chaos. A closer look however signals new roles for commerce and data, and new opportunities for companies and individuals who get it right. In this session, Jay Sears, one of the creators of programmatic as we know it, takes the audience on a journey to advertising’s final frontier. Who wins and why? Find out as he shares his POV from the purview of his role leading the charge inside of Mastercard.

Jay Sears, SVP, Mastercard Ad Intelligence, Mastercard

Video to be posted. See the ThinkLA agenda.

 

Sonobi Equilibrium 2017 Summit: Preparing for a New Market, November 9, 2017, New York City 

Sonobi event 1

Markets are not born overnight. Healthy markets take time; they require investments into technology, processes, and protocols to fuel them. We have learned many lessons building the digital marketplaces in which we operate today. Join us as we explore what the new market of people based advertising requires, and what we need to do as an industry to ensure it is designed to be fair and equitable.

Moderator: John Donahue, Chief Product Officer, Sonobi

Panelists:

  • Bill Wise, CEO, Mediaocean
  • Charlie Weiss, GM / SVP Media and Publisher Solutions, Merkle
  • Jay Sears, SVP Mastercard Ad Intelligence, Mastercard

Video to be posted. View the agenda.

 

Dmexco: WITH DATA & CREATIVITY INTO THE CONSUMER’S HEART, September 14, 2017, Cologne, Germany

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Data-driven marketing is the new black. But how can we address the customer more individually and personally in order to reach consumers in a sustainable fashion? How can brands build individual relationships at scale using sophisticated data platforms. And how will technology disrupt the media environment, product development and new brand channels? And yes, it’s also about managing massive amounts of data, and using real-time reporting and analytics — but in the end, all brand efforts will only be successful if the message and the brand activity reach the heart of the consumer. Let’s hear the strategies and insights from impressive global executives.

Moderator: Jim Cooper, Executive Director, Adweek

Panelists:

  • Maureen Traynor, Global Director, Creative Solutions, Spotify
  • Jay Sears, Group Head / SVP, Mastercard Ad Intelligence, part of MasterCard (NYSE: MA)
  • Ian Wilson, Senior Director Global, Digital, Marketing Development and CMI, Heineken
  • Frances Ralston-Good, CEO of Hearts & Science UK
  • Robert Schwartz,  Global Leader, Agency Services for IBM iX

Watch the video:

 

Cannes Lions: MASTERCARD’S 5th ANNUAL AUTOMATED ADVERTISING PANEL AT CANNES WITH JAY SEARS, June 20, 2017, Cannes, France

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What is standing between agencies, advertisers and the march towards advertising automation and true data-driven advertising? How is planning, activation and measurement embracing data-driven insights in an “always-on” manner?

A robust discussion on the issues of the day including the rise of data-first media agencies; consolidation of advertising and marketing technologies; advertiser first party data activation; omni-present issues of trust & transparency; and how we drive real business outcomes for advertisers.

HOST Jay Sears, SVP Ad Intelligence, Mastercard Advisors

PANELISTS

  • Scott Hagedorn, Founder and CEO, Hearts & Science, Omnicom
  • Arun Kumar, Chief Data & Marketing Technology Officer, IPG Mediabrands
  • Brian Lesser, CEO, North America, GroupM, WPP
  • Doug Ray, President, Product & Innovation, Dentsu Aegis Network

INTRODUCTION

  • Ben Jankowski, Group Head, Global Media, Mastercard

Produced in Partnership with Beet.TV

Watch the panel video.

Related coverage:

Huffington Post: Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes

Watch all panel interviews.

 

Admonsters OPS conference Keynote: THE COMING CONSOLIDATION OF AD TECH, MAR TECH AND COMMERCE: MASTERCARD’S JAY SEARS ON OUR BRIGHT FUTURE, June 6, 2017, New York City

Admonsters OPS annual conference keynote Jay Sears Mastercard

We all feel the pressure—industry consolidation, the squeeze for better performance, fear of an ad tech duopoly—and to some it feels like chaos. Sears will explore the radical shifts upending the ad tech world; the integration of ad tech into the larger sphere of mar tech; and the ramifications of the convergence of advertising and commerce, particularly with the ever-growing world of connected devices and the push against disruptive advertising.

Jay Sears, Group Head / SVP, Mastercard

Watch the video. (see conference agenda)

 

#RampUp17 Acxiom LiveRamp Fireside Chat: Why Smart + Trusted Data Wins More, March 6, 2017, San Francisco, California

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Jay Sears, SVP, Mastercard Advisors & Scott Howe, CEO & President, Acxiom

Watch the video.

 

Advertising Week Europe: Marketing To Emotions: The Humanity In The Data, March 21, 2017 London, England

Advertising Week Europe panel Mastercard 2017-03

We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Emotion and data — can marketers have it both ways? Learn how brands and agencies are using data and tech while still developing, telling and marketing meaningful messages to the consumer.

Moderator: Shula Sinclair, Global Strategy Partner, MEC

Panelists:

  • Jay Sears SVP, Mastercard
  • Rich Harris, GVP, Oracle Data Cloud
  • Scott Allen, CMO UK, Microsoft
  • David Burnand, Director of Enterprise Marketing EMEA, Adobe

Watch the video:

Marketing To Emotions: The Humanity In The Data from AdvertisingWeek on Vimeo.

 

WPP’s Xaxis CES 2017: Cross Channel Consumer Engagement, How We’re Getting it Right with Brian Lesser, January 5, 2017 Las Vegas, Nevada

CES WPP Xaxis panel 2017-01Moderator: Brian Lesser, North America CEO, GroupM

Panelists:

  • Aleck Schleider, SVP Sales Strategy & Data Analytics, Videology
  • Diaz Nesamoney, President & CEO, Jivox
  • Jay Sears, SVP, Mastercard Advisors
  • Brian Spencer, SVP Media Director, Geometry Global

Watch the video:

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