Category Advertising Automaion
Weather Company (IBM) Discussion at Deutsche Bank Media, Internet & Telecom Conference
(PHOTO: Ryan Davis, VP, Local Platform at The Weather Company, an IBM company and Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) appear at the 2016 Deutsche Bank Media, Internet & Telecom Conference.) Ryan Davis, VP, Local Platform at The Weather Company, an IBM company, and I presented at the 2016 Deutsche Bank Media, Internet & Telecom […]
Pivotal Research’s Brian Wieser on Ad Technology and 2016 Trends
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Pivotal Research’s Senior Analyst Brian Wieser. YOUR NAME: Brian Wieser YOUR COMPANY: Pivotal Research YOUR TITLE: Senior Analyst SEARS: What do you read to keep up with politics, art and culture? WIESER: The […]
Cantor Fitzgerald’s Youssef Squali on Ad Technology and 2016 Trends
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Cantor Fitzgerald’s Internet analyst and Managing Director Youssef Squali. YOUR NAME: Youssef Squali YOUR COMPANY: Cantor Fitzgerald YOUR TITLE: Managing Director SEARS: What do you read to keep up with politics, art and […]
BMO Capital Markets’ Dan Salmon on Ad Technology and 2016 Trends
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with BMO Capital Markets’ Managing Director Dan Salmon. YOUR NAME: Dan Salmon YOUR COMPANY: BMO Capital Markets YOUR TITLE: Managing Director SEARS: What do you read to keep up with politics, art and culture? […]
Triad Retail Media on Programmatic, Ad Automation — Impacts for 2016
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses the impacts of ad automation and programmatic on media owners with Triad Retail Media’s Brian Quinn (pictured above). The two executives spoke at the UBS 43rd Annual Global Media and Communications Conference in New York in December. (Pictured left […]
DigitasLBi (Publicis) Discussion at Cantor Fitzgerald 3rd Annual Internet and Technology Conference
(PHOTO: Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) and Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB) appear at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference.) Adam Shlachter, Chief Investment Officer, DigitasLBi (Publicis Groupe SA, EPA: PUB), and I presented at the Cantor Fitzgerald 3nd Annual Internet and Technology Conference, on Thursday, February […]
News Corp. on Programmatic, Ad Automation — Impacts for 2016
[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses the impacts of ad automation and programmatic on media owners with News Corp.’s Charlie Weiss (pictured above). The two executives spoke at the UBS 43rd Annual Global Media and Communications Conference in New York in December. (Pictured left to […]
Guardian and the Pangaea Alliance: Quality Programmatic at Global Scale
[Originally published in Media Village.] CNN International, The Economist, Financial Times, The Guardian and Reuters — a group of select business brands with a massive global audience — have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently […]
Dentsu Aegis Discussion at Citibank 2016 Internet, Media & Telecommunications Conference during CES
(PHOTO: Jay Sears of Rubicon Project with Ashwini Karandikar, Global President, AMNET, Dentsu Aegis Network.) Ashwini Karandikar, Global President of AMNET (part of the Dentsu Aegis Network) and I presented a fireside chat on January 6th at the Citibank 2016 Internet, Media & Telecommunications Conference during CES in Las Vegas. The discussion was entitled Ad Automation + Programmatic, […]
Publishers and Programmatic — Nine Publishers Answer Six Key Questions About Embracing Automation — The Jay Sears Interviews
This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]
Jay Sears 
Recent Comments