Category Advertising Automaion

Guardian and the Pangaea Alliance: Quality Programmatic at Global Scale

[Originally published in Media Village.] CNN International, The Economist, Financial Times, The Guardian and Reuters — a group of select business brands with a massive global audience — have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently […]

Dentsu Aegis Discussion at Citibank 2016 Internet, Media & Telecommunications Conference during CES

(PHOTO: Jay Sears of Rubicon Project with Ashwini Karandikar, Global President, AMNET, Dentsu Aegis Network.) Ashwini Karandikar, Global President of AMNET (part of the Dentsu Aegis Network) and I presented a fireside chat on January 6th at the Citibank 2016 Internet, Media & Telecommunications Conference during CES in Las Vegas. The discussion was entitled Ad Automation + Programmatic, […]

Publishers and Programmatic — Nine Publishers Answer Six Key Questions About Embracing Automation — The Jay Sears Interviews

This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]

Six Advertising Automation Trends for Buyers and Sellers

This article was originally published in Jack Myers’ MediaBizBloggers (PHOTO: Left to right: Jay Sears, SVP, Rubicon Project with global trading desk leaders Michael Brunick SVP, Programmatic, Magna Global; Paul Dolan SVP, Global Business Development, Xaxis; Josh Jacobs, President, Accuen; Adam Kasper, Chief Media Officer, Havas Media North America and Kurt Unkel, President, VivaKi during […]