Events & Articles – 2016

JaySears.com and LinkedIn.com. December 22, 2016.
Crossing the Rubicon to Mastercard. Priceless.
Read the article.

 

Dmexco: The Broadcaster’s Debate – Programmatic TV: It’s just the beginning… September 15, 2016, Cologne, Germany

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Ad automation, programmatic trading and data-driven advertising has revolutionized digital ad trading over the last ten years. Is television next? What lessons from digital will be carried over to TV? And how is TV – the technical infrastructure, the business models and the supply/demand dynamic – fundamentally different from digital ad trading? Automation and TV experts speculate on the ups and downs on TV ad trading in the coming years.

Moderator: Jay Sears, SVP, Rubicon Project

  • Rhys Nolke, SVP Strategy, RTL Group
  • Michael Strober, EVP Client Strategy and Ad Innovation,  Turner and Co-head, Turner Ignite
  • Jamie West, Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC
  • Michael Kahn, CEO, Performics Worldwide

Watch the video:

 

Articles on TV & Automation:

Jamie West of Sky on TV and Ad Automation, MediaVillage 10-04-2016. PDF Download. Story link.

Michael Strober of Turner on TV and Ad Automation, MediaVillage 10-07-2016. PDF Download. Story link.

Rhys Noelke of RTL on TV and Ad Automation, MediaVillage 10-11-2016. PDF Download. Story link.

Michael Kahn of Publicis and Performics on TV and Ad Automation, MediaVillage 10-14-2016. PDF Download. Story link.

Steve Lanzano of the TVB on the Impact of Ad Automation and Programmatic, MediaVillage 12-31-2016. PDF Download. Story link.

 

Advertising Week Trust Forum The Year of Transparency: THE ANA ON TRUST & TRANSPARENCY… COME OUT, COME OUT, WHEREVER YOU ARE, September 28, 2016, New York City

Bob Liodice ANA Jay Sears Rubicon Project

It reads like a Tom Clancy thriller. Backroom deals. Offshore operating companies. Multiple entities to hide cash, free media and “consulting” contracts. Little has rocked agency-land more in the last year than the ANA’s campaign to shine a bright light on non-transparent practices exercised by agencies upon clients. The ANA says the practice cuts across TV to OOH to digital media and from traditional buying to data-driven programmatic.

In June, New York Post’s Page Six said “Bob Liodice may want to think about bringing a food taster with him if he decides this week to attend Cannes Lions.” Now with the ANA’s recommended best practices, is it simply caveat emptor for advertisers? Or can there be enough trust to put the “agent” back into “ad agency”?

A wide ranging discussion between the ANA change-maker and a programmatic old-hand on finding what’s good and charting a path forward that creates the greatest value.

Fireside chat:
Bob Liodice CEO, ANA
Jay Sears SVP Marketplace Development, Rubicon Project

Watch the video (program starts at minute 47:35):

 

Advertising Week: We Know You Like to Watch: Video Expands Its Reach, September 26, 2016, New York City

Adv Wek 2017 Jay Sears Video Everywhere

Video is used by everyone, everywhere, on nearly every screen. With the rise of ad automation, programmatic trading and data-driven advertising, digital ad trading has been revolutionized over the last ten years. So what screens are next? What lessons from digital will be carried over to TV, out-of-home, or even to cinema? And how are the technical infrastructures, business models and the supply/demand dynamics outside digital fundamentally different from digital ad trading? Media sellers across all video screens join together to speculate and discuss the ups and downs that will accompany automated ad trading in the coming years.

Moderator: Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI)

Panelists:

  • Admore, Brendan Condon, CEO
  • Centriply, Scott Stansfield, President
  • Clear Channel Outdoor, Scott Wells, CEO
  • Screenvision, John Partilla, CEO
  • Turner Broadcasting, Michael Strober, EVP, Client Strategy & Ad Innovation and Co-Head of Turner Ignite
  • Scott Wells, CEO, Clear Channel Outdoor

Watch the video:

 

Articles on Video Everywhere–TV, Out-of-Home, Movie Theaters

Scott Wells of Clear Channel Outdoor on Video Everywhere and Automation, Media, MediaVillage 10-25-2016. PDF Download. Story link.

John Partilla of Screenvision on Video Everywhere and Automation, MediaVillage 10-27-2016. PDF Download. Story link.

Scott Stansfield of Centriply on Video Everywhere and Automation, MediaVillage 10-28-2016. PDF Download. Story link.

Brendan Condon of AdMore on Video Everywhere and Automation, MediaVillage 11-02-2016. PDF Download. Story linkStory link.

 

Rubicon Project Marketplace Summit: The 3rd Annual Real Time Trading Update from Japan’s Buy Side, July 14, 2016, Tokyo, Japan

Sears and Oto on Stage A131-KS1_7636

In a fireside chat, learn how Dentsu is organizing around advertising automation and programmatic in their overall media mix. Insights on digital, out of home and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, the rise of publisher co-operatives, data and inventory transparency and workforce readiness.

Fireside chat between:
Rubicon Project: Jay Sears, SVP Marketplace Development
Dentsu: Kouhei Oto, Director, Programmatic Strategy Amnet

Video not available.

 

Cowen TMT Conference ‘16, Fireside Chat with Rubicon Project, June 2, 2016, New York City

Fireside chat:

  • Tom Champion, Research Analyst, Cowen and Company
  • Jay Sears, SVP, Rubicon Project

Transcript and video not available.

 

Cannes Lions: 4th Annual Automated Advertising Panel at Cannes, June 21, 2016, Cannes France

4th ANNUAL AUTOMATION PANEL CANNES 2016
What is standing between global holding companies and advertisers in the march towards advertising automation? How is strategy, planning and buying changing to embrace automation? Join a robust discussion of the issues of the day including orders, data, new organizational structures, trust & transparency, the rise of publisher co-operatives and the cross media opportunity.

Moderator: Jay Sears, SVP Marketplace Development, Rubicon Project

Panelists:

  • Accordant Media, Art Muldoon, CEO & Co-founder
  • Mediavest | Spark, Oleg Korenfeld, EVP, Ad Tech & Platforms
  • Havas Media Group: Hossein Houssaini, Global Head of Programmatic Solutions
  • Merkle: Mac Delaney, Head of Programmatic
  • DigitasLBi: Paul Dalton, Chief Media Officer, International

Watch the video:

 

Fireside Chat on Media, Transparency & Issues of the Day (same event)

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  • Jay Sears, SVP Marketplace Development, Rubicon Project
  • Nancy Hill, President & CEO, 4As (American Association of Advertising Agencies)
  • Brian Wieser, Senior Research Analyst, Pivotal Research Group

Watch video:

 

Articles on Ad Agencies & Automation:

Art Muldoon of Accordant Media on Advertising Automation and Programmatic, MediaVillage 09-15-2016. PDF DownloadStory link.

Mac Delaney of Merkle on Advertising Automation and Programmatic, MediaVilage 09-21-2016. PDF Download. Story link.

Paul Dalton of DigitasLBi on Advertising Automation and Programmatic, MediaVillage 09-22-2016. PDF Download. Story link.

Marco Bertozzi of Publicis’ Performics on Advertising Automation and Programmatic, MediaVillage 09-26-2016. PDF Download. Story Download.

Erica Schmidt of IPG’s Cadreon on Advertising Automation and Programmatic, MediaVillage 09-29-2016. PDF Download. Story link.

Nancy Hill of the 4As_ Trade Leaders on Automation and Programmatic, MediaVillage 11-22-2016. PDF Download. Story link.

 

Rubicon Project Automation Summit, The Future of Audience, March 10, 2016

RUBI Automation Summit Audience at the Center Panel 2016Overview: With the advancement of the audience-centered platform, the promise of truly transacting on the consumer in earnest becomes real. What does this future of audience-driven buying and selling look like?

Moderator: Jay Sears, SVP, Rubicon Project

Panelists:

  • Jeremy Hlavacek, VP, Programmatic, Weather Channel
  • Maureen Little, SVP, Business & Corporate Development, Turn
  • Sam Cox, VP, Global Partnerships, MediaMath
  • Jon Mansell, VP, Marketplace Development, Magna Global, IPG

Watch the video:

 

Articles on Internet and Media Analysts

BMO Capital Markets’ Dan Salmon on Ad Technology and 2016 Trends, MediaVillage 01-28-2016. PDF Download. Story link.

Cantor Fitzgerald’s Youssef Squali on Ad Technology and 2016 Trends, MediaVillage 02-03-2016. PDF Download. Story link.

Pivotal Research’s Brian Wieser on Ad Technology and 2016 Trends, MediaVillage 02-10-2016. PDF Download. Story link.

 

Articles on Media Owners and Automation

Guardian and the Pangaea Alliance_ Quality Programmatic at Global Scale, MediaVillage 01-14-2016. PDF Download. Story link.

Triad Retail Media on Programmatic, Ad Automation — Impacts for 2016, MediaVillage 01-21-2016. PDF Download. Story link.

InMobi’s Anne Frisbie on Ad Automation and Programmatic Trends, MediaVillage 05-04-2016. PDF Download. Story link.

Turner’s Jason Baron on Ad Automation and Programmatic Trends, MediaVillage 05-09-2016. PDF Download. Story link.

News Corp Charlie Weiss on Ad Automation and Programmatic Trends, MediaVillage 06-09-2016. PDF Download. Story link.

 

Articles on Ad Automation and Programmatic Confidantes

Jon Mandel of Dogsled Enterprises — The Ad Automation and Programmatic Confidantes, MediaVillage 06-06-2016. PDF Download. Story link.

Eric Bader of Transparent Media Partners — The Ad Automation and Programmatic Confidantes, MediaVillage 06-09-2016. PDF Download. Story link.

Joe Weaver of Promatica Consulting_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-13-2016. PDF Download. Story link.

Matt Prohaska of Prohaska Consulting_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-14-2016. PDF Download. Story link.

Steven Golus of Steven Golus Consulting_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-16-2016. PDF Download. Story link.

Matt Spiegel of MediaLink_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-19-2016. PDF Download. Story link.

Joe Lampert of Edge Technology Services_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-21-2016. PDF Download. Story link.

Keith Gooberman of Programmatic Mechanics_ The Ad Automation and Programmatic Confidantes, MediaVillage 07-25-2016. PDF Download. Story link.

Long Ellis of Longview Media Consulting_ The Ad Automation and Programmatic Confidantes, MediaVillage 09-12-2016. PDF Download. Story link.

Tim Hanlon of The Vertere Group_ The Ad Automation & Programmatic Confidantes, MediaVillage 11-07-2016. PDF Download. Story link.

Joshua Koran on Issues Affecting Advertisers and Media Owners, MediaVillage 11-09-2016. PDF Download. Story link.

David Kohl of Morgan Digital Ventures_ The Ad Automation and Programmatic Confidantes, MediaVillage 11-10-2016. PDF Download. Story link.

Rob Rasko of 614 Group_ The Ad Automation and Programmatic Confidantes, MediaVillage 11-17-2016. PDF Download. Story link.

Doug Weaver of Upstream Group_ The Ad Automation and Programmatic Confidantes, MediaVillage 11-17-2016. PDF Download. Story link.

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