Events & Articles – 2015

Pivotal Digital/Programmatic w/ Rubicon Project
Wednesday, December 9, 2015
New York City
Brian Wieser / Pivotal is hosting a meeting with Rubicon Project’s Jay Sears on December 9 at 8:30 AM. Jay is SVP Marketplace Development and has been one of the leading executives in programmatic advertising for more than a decade. With this background and his current role at Rubicon – one of the leading independent providers of programmatic technologies – Jay offers highly insightful perspectives on digital advertising and related issues for media owners, agencies and marketers alike. Panels he moderates at industry conferences are always must-attend events.
Replay not available.

UBS 43rd Annual Global Media and Communications Conference Agenda
Media Owners + Programmatic Trading: 2016 Impacts -Fire-side chat
Tuesday, December 8, 2015
New York City
Jay Sears, SVP Marketplace Development Rubicon Project
Charlie Weiss, VP Ad Marketplaces News Corp
Brian Quinn, Chief Revenue & Innovation Officer, Triad Retail Media
Audio available (limited time).
Transcript available upon request.

UBS RUBI fireside chat NYC 12-2015-2

(PHOTO ABOVE: Sears, Quinn, Weiss at the UBS 43rd Annual Global Media and Communications Conference.)

Raymond James Technology Investors Conference
“The New Wave of Online Advertising” Panel
Tuesday, December 8, 2015
New York City
Moderated by Raymond James: Aaron Kessler, Internet Analyst & Justin Patterson, Internet Analyst
Will Morel, Director of Media Analytics, Ampush
David Yovanno, CEO, Marin Software Inc.
Paul Joachim, CFO, TubeMogul, Inc.
Jay Sears, SVP Marketplace Development, Rubicon Project, Inc.
Replay not available.

Raymond James Technology Investors Conference RUBI Presentation, Fire-side Chat
Tuesday, December 8, 2015
New York City
Jay Sears with Aaron Kessler, Internet Analyst
Replay not available.

Goldman Sachs US Emerging/SMID Cap Growth Conference RUBI Presentation
November 19, 2015
New York City
Jay Sears with Deb Schwartz, VP Equity Research, Internet
Transcript available upon request.
Audio available (limited time).

UBS Global Technology Conference RUBI Company Presentation
November 17, 2015
San Francisco
Replay not available.

Rubicon Project Marketer Automation Forum, Ad Automation Presentation
November 12, 2015
New York City
Replay not available.

Advertising Club of New York Marketing Series Ad Automation Lecture
October 20, 2015
New York City
Replay not available.

Cantor Fitzgerald White Board Dinner
October 6, 2015
New York City
Hosted by analyst Youssef H. Squali
Replay not available.

Fordham University Business School
October 5, 2015
New York City
Lecture to Media Executive Playbook class on advertising automation
Read write-up in Digiday.

Advertising Week New York: Programmatic & Media Buying Automation 101 (in a Mobile World)
September 30, 2015
New York City
Programmatic & Media Buying Automation 101 (in a Mobile World)
Advertising automation & programmatic trading is more ubiquitous than ever. As is a sea of confusing acronyms and lack of clarity around the role of various entities in the programmatic supply chain. This interactive session will cover the “101” of the ad automation & programmatic trading ecosystem, impacts on media strategy, planning and buying, and automation trends and impacts on media owners, ad agencies and advertisers. This is your chance to ask all of your burning programmatic and automated media trading questions.
Jay Sears, SVP Marketplace Development, Rubicon Project
David DiAngelo, Senior Director, Business Development, Rubicon Project
Listing.
Video replay.

Advertising Week New York: $50B Left Behind: Capturing SMB Spend
September 29, 2015
New York City
$50B Left Behind: Capturing SMB Spend
Publishers are leaving money on the table, $50B to be exact. That’s the estimated amount small and local businesses will pour into digital advertising over the next few years. Smaller buyers want to connect with their consumers in more ways that just social and search but don’t get a seat at the table with premium publishers due to budgets or resources needed from both sides.

NEW YORK, NY - SEPTEMBER 29: (L-R) SVP of Marketplace Development at Rubicon Project Rev. Jay Sears, VP of Local Platform at Weather Channel Ryan Davis, Global Director of Ad Operations at Lonely Planet Tim Daugherty and Head of Sales at Kijiji Al Maitland speak onstage at the $50B Left Behind: Capturing SMB Spend panel presented by Rubicon during Advertising Week 2015 AWXII at the ADARA Stage at Times Center Hall on September 29, 2015 in New York City. (Photo by Mike Pont/Getty Images for AWXII) *** Local Caption *** Rev. Jay Sears;Ryan Davis;Tim Daugherty;Al Maitland

Jay Sears, SVP Marketplace Development, Rubicon Project
Ryan Davis, VP, Local Platform, The Weather Company
Timothy Daugherty, Global Director of Ad Operations and Programmatic Revenue, Lonely Planet
Al Maitland, Head of Display Sales, Kijiji, an eBay Company
Listing.
Video replay.

Related articles:

Jack Myers Media Village October 28, 2015
Q&A: The Weather Company on Using Automation to Capture Adspend
Read the article.

Jack Myers Media Village November 5, 2015
Q&A: Lonely Planet on Using Automation to Capture Ad Spend
Read the article.

Jack Myers Media Village November 12, 2015
Q&A: Kijiji, an eBay Company, on Using Automation to Capture Ad Spend
Read the article.

Keynote: Rise of Cooperatives & the Story of the Pangea Alliance
Thursday, September 17, 2015
Agency Leaders Symposium
Hunter Valley, Australia

Sears Gentry in Hunter Valley, Australia IMG_2191

Jay Sears, SVP Marketplace Development, Rubicon Project
Tim Gentry, Global Revenue Director, Guardian News & Media
Agenda.
Replay not available.
RUBI Fireside Chat at Canaccord Genuity Growth Conference
August 13, 2015
Boston, MA
RUBI Fireside Chat at Canaccord Genuity Growth Conference
Jay Sears, SVP Marketplace Development, Rubicon Project
Erik Randerson, VP Investor Relations, Rubicon Project
Michael Graham, CFA Senior Managing Director, Senior Internet Analyst, Co-Director of Research, Canaccord Genuity Inc.
Replay not available.

Related articles:

Jack Myers Media Village October 15, 2015
Reuters + the Pangaea Alliance: Quality Programmatic at Global Scale
Read the article.

Jack Myers Media Village October 22, 2015
CNN + the Pangaea Alliance: Quality Programmatic at Global Scale
Read the article.

 

Series on Automation in Japan

Rubicon Project Japan Marketplace Summit
July 14, 2015
Tokyo, Japan
The 2nd Annual Real Time Trading Update from Japan’s Buy Side
In a discussion with the leading Japanese advertising companies, learn how agencies are organizing around advertising automation and programmatic in their overall media mix. Insights on digital, out of home and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Fireside chat with Jay Sears, SVP Marketplace Development, Rubicon Project
Hakuhodo Kent Isshiki, D.A.Consortium Inc., Strategic Planning Expert, Global Business Group
Dentsu Yoshihiko Miyaichi, Dentsu Digital Holdings, Inc., IT Project Manager
Replay not available.

Tokyo Buyer Panel Picture 07-2015

(PHOTO: Kei Iwashima, Sales Manager, Buyer Cloud, Rubicon Project; Jay Sears, SVP Marketplace Development, Rubicon Project; Kent Isshiki, Strategic Planning Expert, Global Business Group, Hakuhodo’s D.A.Consortium; and Yoshihiko Miyaichi, IT Project Manager, Dentsu Digital Holdings, Inc. at the Rubicon Project Tokyo Marketplace Summit.)

Jack Myers Media Village September 24, 2015
Q&A: Dentsu on Automation, Programmatic and TV in Japan
Read the article.

Jack Myers Media Village September 30, 2015
Q&A: Hakuhodo’s D.A.Consortium on Automation, Programmatic and TV
Read the article.

 

Series on Automation in South East Asia:

Rubicon Project SE Asia Marketplace Summit
July 10, 2015
Bintan, Indonesia
The 2nd Annual Real Time Trading Update from SE Asia’s Buy Side
In a discussion with the leading global ad holding companies, learn how agencies are organizing around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
Panelists include:
Publicis Stephen Tompkins, Director, VivaKi
Aegis Anna Chan, Managing Director, AMNET Asia
WPP Michel de Rijk, CEO, Xaxis Asia Pacific
IPG Yean Cheong, VP, Market Solutions, Asia Pacific, Cadreon
Replay not available.

Jack Myers Media Village August 27, 2015
Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village September 1, 2015
Q&A: IPG SE Asia on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village September 10, 2015
Q&A: WPP SE Asia on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village September 14, 2015
Q&A: Publicis SE Asia on Automation, Programmatic and TV
Read the article.

 

Cannes Series:

3rd Annual Automated Advertising Panel at Cannes
June 23, 2015 Le Rooftop, Cannes, France
3rd Annual Automated Advertising Panel at Cannes
What is standing between the global holding companies, advertisers, man and machine in the march towards advertising automation? How is strategy, planning and buying changing to embrace automation? Join a robust discussion of the issues of the day including orders, data, new organizational structures, trust & transparency, the rise of cooperatives, cross media and TV.

Panel Sears Kumar Beringer Karandikar Shlachter Paskalis RUBI Cannes
Jay Sears, SVP Marketplace Development, Rubicon Project
Arun Kumar, Global President, Cadreon, IPG Mediabrands
Stephan Beringer, Global CEO, VivaKi, Publicis
Ashwini Karandikar, Global President, Amnet, Dentsu Aegis Network
Adam Shlachter, Chief Investment Officer, Digitas, Publicis
Lou Paskalis, SVP Enterprise Media Executive, Bank of America
Watch the video (three parts).

AdExchanger: read the article.

Jack Myers Media Village August 4, 2015
Q&A: Bank of America on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village August 10, 2015
Q&A: Digitas on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village August 12, 2015
Q&A: IPG on Automation, Programmatic and TV
Read the article.

Jack Myers Media Village August 17, 2015
Q&A: Publicis’ VivaKi Global on Automation, Programmatic and TV
Read the article.

 

Series on Automation in Canada

The 1st Annual Real Time Trading Update from Canada’s Buy Side
June 16, 2015
Toronto, Canada
In a discussion with the leading global ad holding companies, learn how agencies are organizing around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
Panelists include:
WPP: Rodney Perry, Managing Director, Xaxis Canada
Interpublic Group: Jordan Brooks, Director of Product & Operations, Cadreon
Publicis: Veronica Holmes, President, Digital, ZenithOptimedia
Replay not available.

Jack Myers Media Village July 14, 2015
Q&A: WPP Canada on Automation, Programmatic + TV
Read the article.

Jack Myers Media Village July 16, 2015
Q&A: ZenithOptimedia Canada on Automation, Programmatic + TV – Veronica Holmes
Read the article.

Jack Myers Media Village July 16, 2015
Q&A: IPG Canada’s Cadreon on Automation, Programmatic + TV
Read the article.

Jack Myers Media Village July 16, 2015
Q&A: ZenithOptimedia Canada on Automation, Programmatic + TV
Read the article.

Jack Myers Media Village July 16, 2015
Q&A: IPG Canada on Automation, Programmatic + TV
Read the article.

 

Telsey Advisory Group 1ST ANNUAL ADVERTISING TRENDS SYMPOSIUM
June 18, 2015 New York City
PANEL PRESENTATION: Measurement Trends: Cross-Platform, Programmatic, New Currencies
Manish Bhatia, Chief Revenue Officer, comScore, Inc.
Chris Wilson, President, National Television, Rentrak Corporation
Jay Sears, Senior Vice President Marketplace Development, Rubicon Project
Mark Risis, Head of Strategy, Business Development and Marketing, TiVo Research, TiVo Inc.
MODERATOR: Tom Eagan, Senior Managing Director, Telsey Advisory Group
Replay not available.

2015 Stephens Spring Investment Conference
June 2, 2015 New York City
RUBI Company Fireside chat between:
Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI)
Erik Randerson, VP, IR, , Rubicon Project (NYSE: RUBI)
Brett Huff, Managing Director, Stephens Inc.
Replay not available.

ANA Member Webinar
May 15, 2015
Programmatic Webinar Series for the ANA Transparency Task Force. The purpose is to invite industry experts to help demystify programmatic and the layers/middlemen between the advertiser and publisher. Who adds value… who doesn’t.
Replay not available.

SunTrust Internet & Digital Media Conference
May 13, 2015 San Francisco, CA
Automation, Programmatic and the Transformation of Advertising
Learn how leading advertisers and ad agencies approach advertising automation and programmatic. Impacts of programmatic on the ad holding companies and on leading public and private companies such as Google, Facebook and others. A look at history, current state and future trends.
Fireside chat between:
Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI)
Mike Zeman, North American Digital Marketing Director, Netflix (NASDAQ: NFLX)
Transcript available upon request.
Audio replay link (available for a limited time).

Jack Myers MediaVillage.com June 16, 2015
Q&A: Netflix on Automation, Programmatic and TV — The Jay Sears Interview
Read the article.

Jefferies 2015 Global Technology, Media and Telecom Conference
Tuesday, May 12, 2015 Miami, FL
Automation, Programmatic and the Transformation of Advertising
In an overview of the automation ecosystem, learn how leading advertisers and ad agencies approach advertising automation and programmatic. Impacts of programmatic on the ad holding companies and on leading public and private companies such as Google, Facebook and others. A look at history, current state and future trends.
Fire side chat by Jay Sears, SVP Marketplace Development, Rubicon Project (NYSE: RUBI) and Jeff Dow, EVP, Digital, Data & Analytics, Starcom MediaVest Group (Publicis Groupe S.A. PUB)
Transcript available upon request.
Audio replay link (available for a limited time).

Ad Technology Marketplace – Spotlight: Programmatic Automation & Creativity May 11, 2015 New York City
Unpacking Pangaea: Premium Programmatic at Scale with Transparency at the Core
The Guardian, CNN International, Financial Times, Reuters and The Economist have recently joined forces to create the Pangaea Alliance—a network that offers access to their combined online advertising inventory as they attempt to compete with global digital platforms. How does a network of premium players allow for programmatic at scale while still affording brands transparency, audience quality, and a lack of fraudulent traffic? This session unpacks the alliance and its impact on the digital marketing.
Jay Sears, Senior Vice President, Marketplace Development, Rubicon Project
Watch the video.

IAB Canada Programmatic
April 23, 2015
2015 Automation Outlook & Trends
Ad Automation + Programmatic in 2015: Orders, Data, New Orgs, Trust, Co-ops, TV & More. In a wide ranging talk, Jay Sears, SVP Marketplace Development at Rubicon Project, will cover a 2015 automation outlook & trends. What’s new in automation? Why? And why now? If you are a buyer or a seller, learn how to capitalize on the newest in automation and programmatic.
See the agenda.
Video not available.

Series on Automation and TV in EMEA 

Advertising Week Europe March 26, 2015 London England
The 3rd Annual Real Time Trading Update from Europe’s Buy Side
In a discussion with the leading global ad holding companies, learn how agencies are organizing around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
Panelists include:
Interpublic Group: Ashish Mahajan, Senior Partner Platform Manager, EMEA
Omnicom: Cristina Sagarduy, Deputy Managing Director EMEA, Annalect Group
Publicis: Marco Bertozzi, President Audience On Demand
WPP: Caspar Schlickum, CEO, Xaxis EMEA
Watch the video:

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Jack Myers MediaVillage.com April 27, 2015
Automation and TV in EMEA with Marco Bertozzi of Publicis’ VivaKi — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com April 29, 2015
Automation and TV in EMEA with Ashish Mahajan of IPG’s Cadreon — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 5, 2015
Automation and TV in EMEA with Cristina Sagarduy of Omnicom’s Annalect — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 16, 2015
Automation and TV in EMEA with Caspar Schlickum of WPP’s Xaxis — The Jay Sears Interview
Read the article.

4As Transformation Conference – Management Practitioners Forum (MPF) March 21, 2015 Austin, Texas
Programmatic and Media Buying Automation: Leveling the Playing Field
Media buying automation and programmatic trading are more ubiquitous than ever, representing an opportunity for all agencies. This session will cover: the “101” of the ad automation and programmatic trading ecosystem; impacts on media strategy, planning and buying; automation trends and how you can capitalize on them; and how automation levels the playing field.
Jay Sears, SVP Marketplace Development, Rubicon Project
See agenda
Watch the video:

Rubicon Project Marketplace Summit Australia March 17, 2015 Magenta, Australia
The 1st Annual Real Time Trading Update from Australia’s Buy Side
In a discussion with the leading global ad holding companies, learn how agencies are organizing around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
IPG Mediabrands: Marc Lomas, Managing Director, Cadreon Australia
Publicis: Ros Allison, Head of Digital, MD Performics, Zenith Optimedia
Publicis: Lynn Chealander, Director, VivaKi –
WPP: Timothy Whitfield, Operations Director, Xaxis
Video not available.

Jack Myers MediaVillage.com May 19, 2015
Automation and TV in Australia with Dan Robins of Omnicom’s OMD — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 19, 2015
Automation and TV in Australia with Lynn Chealander of Publicis’ VivaKi AOD — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 19, 2015
Automation and TV in Australia with Ros Allison of Publicis’ ZenithOptimedia — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 19, 2015
Automation and TV in Australia with Timothy Whitfield of WPP’s Xaxis — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com May 19, 2015
Automation and TV in Australia with Marc Lomas of IPG’s Cadreon — The Jay Sears Interview
Read the article.

2015 Deutsche Bank Media, Internet & Telecom Conference March 9-11, 2015 Palm Beach, Florida
Automation, Programmatic and the Transformation of Advertising
Learn how leading ad agencies approach advertising automation and programmatic. Impacts of programmatic on the ad holding companies and on leading public and private companies such as Google, Facebook and others. A look at history, current state and future trends.
Fireside chat by Jay Sears, SVP Marketplace Development, Rubicon Project (RUBI) and Baba Shetty, Chief Digital Officer, Digitas (Publicis Groupe S.A. PUB)
See schedule.
Transcript available on request.

Jack Myers MediaVillage.com March 4, 2015
Talking Automation, Programmatic and TV with Baba Shetty, DigitasLBi — The Jay Sears Interview
Read the article.

Advertising Automation Summit – Rubicon Project February 26-28, 2015 Rancho Palos Verdes, CA
Rubicon Project Advertising Automation Summit (Private Event)
Thursday, February 26, 2015
Buyers Panel
Learn How leading agencies approach advertising automation.
Patrick Hounsell, Chief Digital Officer, Merkle
Justine Watkins, US Head Amnet, Dentsu Aegis
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
Video not available.

Series on Talking Automation, Programmatic and TV:

Cantor Fitzgerald’s 2nd Annual Internet and Technology Conference February 24, 2015 New York City
Automation, Programmatic and the Transformation of Advertising
In a wide ranging discussion, learn how leading ad agencies approach advertising automation and programmatic in their overall media mix. Discussion will include the impacts of programmatic trading on the ad holding companies themselves and on leading public and private companies such as Google, Yahoo, Facebook and others.
Moderated by Jay Sears, SVP Marketplace Development, Rubicon Project
Panelists include:
Jeff Dow, SVP Digital Strategy & Analytics, Starcom MediaVest Group
Julian Zilberbrand, EVP Activation Standards, Insights and Technology, ZenithOptimedia Group
Patrick Hounsell, Chief Digital Officer, Merkle
Pete Stein, former CEO, Razorfish
Video not available.

Jack Myers MediaVillage.com February 24, 2015
Talking Automation, Programmatic and TV with Jeff Dow of Starcom MediaVest Group — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com February 24, 2015
Talking Automation, Programmatic and TV with Pete Stein, Former CEO, Razorfish — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage February 24, 2015
Talking Automation, Programmatic and TV with Julian Zilberbrand of ZenithOptimedia — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com February 24, 2015
Talking Automation, Programmatic and TV with Patrick Hounsell of Merkle — The Jay Sears Interview
Read the article.

ANA Brand Masters Advertising Automation Talk February 4, 2015 Laguna Nigel, CA
ADVERTISING AUTOMATION & PROGRAMMATIC TRADING: THE FOUR TYPES OF CLIENT ENGAGEMENT
As advertising automation and programmatic trading become more ubiquitous, brands are defining new levels of engagement around programmatic trading and how they work with their ad agencies, trading desks and media owners. After one hour, you will learn:
• How to understand the overall advertising automation and programmatic trading ecosystem
• The four types of client engagement around programmatic and how these fit with traditional planning and buying
• Issues and opportunities around client transparency into media costs, data and inventory
Jay Sears
SVP, Marketplace Development
Rubicon Project
See agenda.
Video not available.

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