Events & Articles – 2014

2014

BMO’s 2014 Technology and Digital Media Conference New York City December 10, 2014
Fireside Chat with Analyst Dan Salmon
The Rubicon Project (RUBI, Not Rated)
SVP Sears walked through a list of the Top 8 most important trends in programmatic today.
Video not available.

Jefferies Internet & Software Summit Austin, Texas November 19, 2014
Ad Tech Outlook 2015 – Current Adoption, Implementation and Innovation Trends
A look at how the adoption of programmatic processes and innovations in targeting, attribution and (in both public & private marketplaces) is dramatically impacting all types of ad inventory and formats – and delivering ROI — both ON & OFFline
Adometry (GOOGL), Paul Pellman, CEO of Adometry;
TubeMogul, Inc. (TUBE), Paul Joachim, CFO;
Tremor Video (TRMR), Manish Jha, President, Publisher Platforms;
WideOrbit, Eric Mathewson, Founder and CEO |
Moderated by Rubicon Project (RUBI), Jay Sears, Senior Vice President, Marketplace Development
Video not available.

Series on Programmatic, Video and TV:

Digital Place Based Advertising Association (DPAA) Annual Conference November 4, 2014
Programmatic or Problematic?
How are programmatic and advertising automation transforming today’s leading ad agencies? What is the impact on operators and media owners with video and image assets across TV, digital out-of-home, placed-based, mobile and web? Are the ad effectiveness and workflow efficiency benefits of automation accruing to the Seller, the Buyer or a middle man?
Moderator: Jay Sears, Sr. VP Market Development The Rubicon Project
Panelists:
Eric Fischer, Director of Global Media GoDaddy
Carl Fremont, Global Chief Digital Officer MEC Global
Rob Griffin, Exec. VP Global Head of Digital Havas Media
Jeff Dow, Exec. VP Digital, Data & Analytics Starcom MediaVest Group
Julian Zilberbrand, Exec. VP Activation Standards, Insights & Technology Zenith Optimedia
Jon Mansell, VP Magna Global
Watch the video:

Jack Myers MediaVillage.com November 4, 2014
Programmatic, Video and TV: Carl Fremont of MEC — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com November 1, 2014
Programmatic, Video and TV: Rob Griffin of Havas — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com November 1, 2014
Programmatic, Video and TV: Jeff Dow of Starcom MediaVest Group — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com November 1, 2014
Programmatic, Video and TV: Eric Fischer of GoDaddy — The Jay Sears Interview
Read the article.

Jack Myers MediaVillage.com November 1, 2014
Programmatic, Video and TV: Julian Zilberbrand of Zenith — The Jay Sears Interview
Read the article.

Association of National Advertisers (ANA) Programmatic Day New York City October 30, 2014
ADVERTISING AUTOMATION & PROGRAMMATIC TRADING: THE CLIENT-SIDE MARKETER VIEW
As advertising automation and programmatic expand beyond the auction market to direct orders and beyond display, mobile and video to other media including television, there are multiple benefits including advertising effectiveness, efficiency, and better insights. In this session, we will hear from executives at Pfizer and Kellogg’s and learn how programmatic fits into their overall marketing objectives, their company’s approach to planning and executing programmatic trading, and their views on issues including transparency and taking trading in-house.
Jim Kiszka Sr. Manager, KNA, Digital Media Kellogg Company
Glenn Roginski Media Director, US Marketing Pfizer
Jay Sears SVP, Marketplace Development Rubicon Project
Video not available.

Active International Media Advisory Board Willard Hotel Washington, DC October 23, 2014
Solo Talk + Panel Discussion: “Man vs. Machine” Programmatic is here to stay; how will you scale this in your business? What is the impact to your marketplace; how does this change your go-to-market strategy? What does the marketplace look like in 3 years?
Rubicon Project, Jay Sears
Media Holdings, Inc. Brendan Condon
Brightroll, Kenny Day
Virool, Brian Danzis
Video not available.

Rubicon Project Chicago Marketplace Summit Metropolitan Club Willis Tower Chicago, IL October 14, 2014
Fireside Chat with Target Stores, Patrick Reiter on Advertising Automation
Video not available

Series on Programmatic + Ad Automation in Latin America:

Festival of Media Latin America Miami, Florida October 2, 2014
Everything You Wanted to Know About Programmatic, But Were Too Afraid to Ask
How programmatic and advertising automation is evolving in markets across Latin America. Are the benefits primarily advertising effectiveness, workflow efficiency or something else? What are the organisational challenges agencies face internally, with clients, and with media owners as they implement this new form of media trading?
Moderator Jay Sears: SVP, Market Development Rubicon Project
José Luis Valdivielso, COO Affiperf España Latam, Havas
Marina Méndez, Regional Director, Mediabrands Audience Platform for WM-LATAM
Vanessa Gonzales, Managing Director, OMG Digital Latin America
Matias Alpert, Chief Digital Officer Ogilvy & Mather Latina
Watch the video:.

Jack Myers MediaBizBlogers.com September 29, 2014
Programmatic in Latin America: Vanessa Gonzales of Omnicom Media Group — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 29, 2014
Programmatic in Latin America: José Luis Valdivielso of Havas’ Affiperf — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 29, 2014
Programmatic in Latin America: Matias Alpert of WPP’s Ogilvy & Mather — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 29, 2014
Programmatic in Latin America: Marina Méndez of IPG Mediabrands — The Jay Sears Interview
Read the article.

Series on Programmatic + Ad Automation in the USA:

Advertising Week New York City October 1, 2014
Agency Trading Desks: Automating The Rest Of It
Join Jay Sears, SVP of Marketplace Development at Rubicon Project, as he investigates how agency trading desks are evolving as operating agencies and advertisers jump on the advertising automation train. What internal and external challenges do they face in advancing programmatic and automation inside the holding company? Sears will curate a discussion with leaders from the top agency trading desks.
Jay Sears, SVP Marketplace Development, Rubicon Project
Marco Bertozzi, President Audience On Demand EMEA and North American Client Services, VivaKi AOD
Adam Kasper, Chief Media Officer, Havas Media North America
Arthur Muldoon, Co-Founder and CEO, Accordant Media
Watch the video.

Jack Myers MediaBizBlogers.com September 29, 2014
Programmatic in the USA: Art Muldoon of Accordant Media — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 25, 2014
Programmatic in the USA: Brian Gleason of WPP’s Xaxis — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 25, 2014
Programmatic in the USA: Marco Bertozzi of Publicis’ VivaKi — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 25, 2014
Programmatic in the USA: Adam Kasper of Havas Media — The Jay Sears Interview
Read the article.

Advertising Week New York City October 1, 2014
Video Brand Storytelling: A Marriage of Art and Science
82% of consumers aged 18-34 watch 23 hours of digital video each month, according to Forrester Research. No wonder Marketers spent $3.6 Billion on digital video ads in 2013.
Join Funny or Die’s Chris Bruss, Rubicon Project’s Jay Sears and Turner’s Ed Wise for a lively discussion of the Art and Science of Video Brand Storytelling and Branded Entertainment. Learn how advertising automation help marketers reach their audience cost-efficiently and at scale.
Jay Sears, SVP Marketplace Development, Rubicon Project
Chris Bruss, Vice President of Branded Entertainment, Funny or Die
Ed Wise, SVP of Turner Digital & Branded Entertainment, Turner Digital
Watch the video.

Series on Programmatic + Ad Automation in Japan:

Rubicon Project Marketplace Summit Tokyo, Japan September 19, 2014
Rubicon Project in conversation with IPG and WPP
Fireside Chat
Jay Sears, SVP Marketplace Development
Stephan Sawato Yoshii of WPP’s Xaxis Japan
Taro Fujinaka of IPG’s Mediabrands Audience Platform Japan
Video not available.

Jack Myers MediaBizBlogers.com September 17, 2014
Eisuke Okamoto of Hakuhodo’s D.A. Consortium Inc. — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 17, 2014
Stephan Sawato Yoshii of WPP’s Xaxis Japan — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com September 14, 2014
Taro Fujinaka of IPG’s Mediabrands Audience Platform Japan — The Jay Sears Interview
Read the article.

1st Annual Publisher Automation Panel in Cannes + Yacht Party Wednesday, June 18, 2014
Rubicon Project Yacht (the Antisan) docked at Old Port of Cannes, France
Join Jay Sears, SVP, Rubicon Project, as he curates a discussion with global media leaders who have embraced advertising automation. How is the go-to-market different for the revenue organizations of media sellers with automation? How is it the same? And how are the most progressive media sellers leveraging the combination of unique media and unique data together? Jay Sears of Rubicon Project curates a discussion global media owners.
· Tim Gentry Revenue Director at Guardian News & Media
· Michael Salerno, EVP, Strategic Planning & Operations, Turner Broadcasting
· Brian Quinn Chief Revenue Officer at Triad Retail Media
· Charlie Weiss, VP, Ad Marketplaces, News Corp
· Anne Frisbie, VP & GM, Global Alliances, InMobi

Watch the video:

2nd Annual Agency Trading Desk Panel at Cannes + Rooftop Party Tuesday, June 17, 2014
Le Rooftop, Cannes, France
Join Jay Sears, SVP, Rubicon Project, as he investigates what is standing between the global agency trading desks and the march towards advertising automation. How are the biggest global ad holding companies changing media planning and buying to embrace the inevitability of automation? Sears will curate a discussion with trading desk leaders from Havas, IPG, Omnicom, Publicis and WPP.
· Brian Lesser, CEO, Xaxis, WPP
· Stephan Beringer, Chief Growth Officer and President, Audience on Demand at VivaKi, Publicis
· Josh Jacobs, Global CEO, Accuen Media, Omnicom
· Arun Kumar, President, G-14, Mediabrands Audience Platform at IPG Mediabrands
Watch the video:

Write-ups:

AdExchanger: Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes June 18, 2014. Watch the video:

AdExchanger: Agency Trading Desks Go Separate Ways June 18, 2014 (Event Transcript)

Cannes Conversations Series with Buyers:

Jack Myers MediaBizBlogers.com June 11, 2014
Cannes Conversations: Brian Lesser of WPP’s Xaxis – The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com June 11, 2014
Cannes Conversations: Arun Kumar of IPG Mediabrands – The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com June 11, 2014
Cannes Conversations: Josh Jacobs of Omnicom’s Accuen – The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com June 12, 2014
Cannes Conversations: Stephan Beringer of Publicis’ VivaKi – The Jay Sears Interview
Read the article.
Cannes Conversations Series with Media Owners:

Jack Myers MediaBizBlogers.com June 17, 2014
Cannes Conversations: Anne Frisbie of InMobi – The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com June 12, 2014
Cannes Conversations: Charlie Weiss of News Corp — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com June 12, 2014
Cannes Conversations: Michael Salerno of Turner Broadcasting – The Jay Sears Interview
Read the article.

AdNews (Australia) May 14, 2014
Geeks have last laugh as programmatic forces media agencies into structural change
Read the article.

Starcom MediaVest MakeNextNow April 30, 2014
Jay Sears of Rubicon Project on advertising automation
Watch the video.

Festival of Media Global Rome, Italy April 7, 2014
AUTOMATING THE MEDIA WORLD
IPG Mediabrands has announced that 50% of all media buying will be automated by 2015. What exactly does this mean?
MATT SEILER, GLOBAL CEO, IPG MEDIABRANDS
JAY SEARS, SVP, MARKET DEVELOPMENT, RUBICON PROJECT

Watch the video:

Festival of Media Global Rome, Italy April 7, 2014
EMBRACING AUTOMATION: SIX QUESTIONS FOR THE MEDIA OWNER
JAY SEARS, SVP, MARKET DEVELOPMENT, RUBICON PROJECT

Watch the video:

Advertising Week Europe April 2, 2014
2nd Annual Agency Trading Desks: Taming the Holding Company – An Automation Update from Europe’s Buy Side
Trading desks have become the focal point for programmatic and advertising automation. As automation encompasses direct orders and sweeps across the holding companies, what are the accelerators that will drive this change even faster?
Jay Sears SVP Marketplace Development, THE RUBICON PROJECT
Marco Bertozzi Executive Managing Director EMEA, VIVAKI
Nicolas Bidon Managing Director, XAXIS UK
Steve Hobbs UK Managing Director, AEGIS INTERNATIONAL, AMNET
Arun Kumar President, G-14, Mediabrands Audience Platform, IPG MEDIABRANDS
Cristina Sagarduy Deputy Managing Director EMEA, OMNICOM, ACCUEN
Watch the video.

Advertising Week Europe April 2, 2014
Inside The Programmatic Ring
Heavyweight champions of the Programmatic ecosystem go “mano a mano” in this no-holds barred journey into the Programmatic squared circle.
Arun Kumar President, G-14, Mediabrands Audience Platform, IPG MEDIABRANDS
Rohit Dhawan Director of Product Management, GOOGLE
Nick Reid UK Managing Director, TUBEMOGUL
Jay Sears SVP Marketplace Development, THE RUBICON PROJECT
Preetham VV Global Head of Brand & Commerce, INMOBI
Jonathan Wolf Chief Product Officer, CRITEO
Watch the video.

Advertising Week Europe April 2, 2014
1st Annual EMEA Publishers Go Programmatic: Strategies for the CRO
How integrated is automation and programmatic in the revenue organization of European publishers? How far have we come leveraging automation? What about first party publisher data? Hear from media owners at the vanguard of automation.
Jay Sears SVP Marketplace Development, THE RUBICON PROJECT
Stephen Edwards Group Digital Sales Director, HEARST MAGAZINES UK
Tim Gentry Revenue Director, GUARDIAN NEWS & MEDIA
Anthony Hitchings Digital Advertising Operations Director, FINANCIAL TIMES
Matěj Novák Managing Director, CZECH PUBLISHER EXCHANGE
Watch the video.

Trend Piece of Media Owners and Automation:

Jack Myers MediaBizBlogers.com March 5, 2014
Publishers and Programmatic — Nine Publishers Answer Six Key Questions About Embracing Automation — The Jay Sears Interviews
Read the article.

Series on Media Owners in EMEA:

Jack Myers MediaBizBlogers.com April 16, 2014
Tim Gentry of Guardian News and Media — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com April 2, 2014
Stephen Edwards of Hearst Magazines UK — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Matěj Novák of the Czech Publisher Exchange — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Dilem Guler of Sweden’s Expressen — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Fabien Magalon of La Place Media — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Martin van der Meij of the Telegraaf Media Groep — The Jay Sears Interview
Read the article.

Series on Agency Trading Desks in EMEA:

Jack Myers MediaBizBlogers.com April 17, 2014
Arun Kumar of IPG Mediabrands — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com April 1, 2014
Marco Bertozzi of Publicis’ VivaKi — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com April 1, 2014
Steve Hobbs of Amnet — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 31, 2014
Nicolas Bidon of WPP’s Xaxis — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 28, 2014
Cristina Sagarduy of Annalect — The Jay Sears Interview
Read the article.

Rubicon Project Marketplace Summit Lilianfels Resort, Katoomba, Australia March 20, 2014
Keynote: Why and Why Now
Video not available.

Rubicon Project Marketplace Summit Lilianfels Resort, Katoomba, Australia March 21, 2014
Fireside Chat with Lynn Chealander Director, Audience on Demand AU/NZ, VivaKi and Cameron King, Commercial Head of Platforms and Products, News Corp Australia
Video not available.

Festival of Media Asia Pacific Singapore, March 18, 2014
Talking Programmatic
Agency trading desk heads come together for a frank discussion on the state of programmatic in the region and if the reality is matching up to the promised expectations.
Jay Sears, SVP, Rubicon Project
Grace Liau, Regional GM APAC, Audience on Demand
Michel de Rijk, MD Asia, Xaxis
Yean Cheong, VP, Market Solutions, MAP Asia Pacific
Scott Joslin, VP, International Advertising Effectiveness, comScore

Watch the video:

Series on Media Owners in the USA:

Jack Myers MediaBizBlogers.com March 4, 2014
Chris Pirrone of USA Today Sports Media Group — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Lori Tavoularis of Tribune Digital — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Jon Slade of The Financial Times — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Brian Quinn of Triad Retail Media — The Jay Sears Interview
Read the article.

Jack Myers MediaBizBlogers.com March 4, 2014
Robert Brett of Viacom Media Networks — The Jay Sears Interview
Read the article.

Interviews with Mobile Leaders February 2013

Jack Myers MediaBizBlogers.com February 21, 2014
A Q&A with Fetch’s James Connelly — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 21, 2014
A Q&A with Adbrain’s Gareth Davies — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 21, 2014
A Q&A with Drawbridge’s Kate Burns — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 21, 2014
A Q&A with StrikeAd’s Gavin Stirrat — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 19, 2014
A Q&A with Somo’s Andrew French — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 19, 2014
A Q&A with Dstillery’s Lauren Moores — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 18, 2014
A Q&A with Adelphic’s Michael Collins — The Jay Sears Mobile Leader Series
Read the article.

Jack Myers MediaBizBlogers.com February 18, 2014
A Q&A with MC Saatchi Mobile’s James Hilton — The Jay Sears Mobile Leader Series
Read the article.

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