[Please see reference to this project in my “A Look Ahead” talk at the IAB Advertising Technology Marketplace conference on Monday, July 15, 2013]
In July 2013, leading up to the IAB Advertising Technology Marketplace conference, I asked the following ad tech execs two questions:
#AdTechSuccess What three words describe the characteristics of the those companies that will survive as successful and flourishing enterprises?
#AdTechFail What three words describe the characteristics of those companies that will perish or otherwise be subsumed?
Download this PDF to see their words each of these folks use to characterize #AdTechSuccess and #AdTechFail.
The hash tag for the IAB Advertising Technology Marketplace is #IABATM.
Please add your own words in the comment section or by using hash tag #AdTechSuccess and #AdTechFail and Twitter.
Ross Sandler Analyst, Global Internet & Digital Media Research Deutsche Bank Securities Inc. @DeutscheBank
John Battelle Chair, Founder Federated Media Publishing @FMP johnbattelle
Jonathan Bellack Director, Product Management Google @doubleclick jbellack
Brian Pitz Analyst, Internet and Interactive Entertainment Jeffries & Company, Inc. @JefferiesEvents BrianPitz
Terence Kawaja Founder & CEO LUMA Partners LLC @LUMA_partners tkawaja
Penry Price President M6D @m6d_inc PenryPrice
Michael Brunick SVP, Programmatic MAGNA Global mrbrunick
Bill Wise CEO MediaOcean @Media_ocean billwise
Peter Naylor EVP Advertising Sales NBC Universal @NBCUniversaI prnaylor
Steve Katelman EVP Global Strageic Partnerships Omnicom Media Group katelman
Brian Wieser Senior Rsearch Analyst Pivotal Research Group brianwieser
Pete Stein President, East Razorfish @razorfish pstein211
Jay Sears GM, REVV Buyer Rubicon Project @rubiconproject jaysears
Dave Morgan Founder / CEO Simulmedia @Simulmedia davemorgannyc
Jeff Green CEO The Trade Desk @TheTradeDeskInc jefftgreen
Philip Smolin SVP Market Solutions Turn @TurnPlatform philipsmolin
Mitchell Weinstein SVP Director of Ad Operations Universal McCann mitchellw @McCann_WW
Bill Todd President ValueClick Media @ValueClickMedia
Kurt Unkel President VivaKi @VivaKi KurtUnkel
Brian Lesser CEO Xaxis @Xaxistweets blesser