This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]

This article was originally published in Jack Myers’ MediaBizBloggers (PHOTO: Left to right: Jay Sears, SVP, Rubicon Project with global trading desk leaders Michael Brunick SVP, Programmatic, Magna Global; Paul Dolan SVP, Global Business Development, Xaxis; Josh Jacobs, President, Accuen; Adam Kasper, Chief Media Officer, Havas Media North America and Kurt Unkel, President, VivaKi during […]

[if you are looking for the list of #AdTechSuccess words, scroll down or go here] The following was delivered as a speech at the IAB Advertising Technology Marketplace on Monday, July 15, 2013. Hello Ad Technology! This morning we are going to talk about “A Look Ahead”. This is going to be an interactive session, […]

[Please see reference to this project in my “A Look Ahead” talk at the IAB Advertising Technology Marketplace conference on Monday, July 15, 2013] In July 2013, leading up to the IAB Advertising Technology Marketplace conference, I asked the following ad tech execs two questions: #AdTechSuccess What three words describe the characteristics of the those […]

This article was originally published in AdAge on January 3, 2013. What is programmatic guaranteed? And what makes the market so ripe for it? In the rest of the ad business, when you allocate your media budget, you expect this budget to be spent. This has not been the case with real-time bidding — the […]

As 2013 gets underway, I wanted to share a window into the Rubicon Project and what will continue to allow our team to win. The email below was sent by Frank (our CEO) over the holidays. The email is an embodiment of our cultural values. Wouldn’t you want to work for a company like this? […]

Auctions conducted—impression by impression—inside of 125 milliseconds. Real time bidding (RTB) holds the promise of making our digital plumbing smart—solving major challenges around media, audience and data fragmentation. But in practice, despite all the promises, and despite all the actually capabilities, most of the time we still have a dumb pipe. But the market is […]


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