[Originally published in Media Village.] Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses the impacts of ad automation and programmatic on media owners with News Corp.’s Charlie Weiss (pictured above). The two executives spoke at the UBS 43rd Annual Global Media and Communications Conference in New York in December. (Pictured left to […]

[Originally published in Media Village.] CNN International, The Economist, Financial Times, The Guardian and Reuters — a group of select business brands with a massive global audience — have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently […]

(PHOTO: Jay Sears of Rubicon Project with Ashwini Karandikar, Global President, AMNET, Dentsu Aegis Network.) Ashwini Karandikar, Global President of AMNET (part of the Dentsu Aegis Network) and I presented a fireside chat on January 6th at the Citibank 2016 Internet, Media & Telecommunications Conference during CES in Las Vegas. The discussion was entitled Ad Automation + Programmatic, […]

This article was originally published in Jack Myers’ MediaBizBloggers. Ad holding companies are slashing the number of publisher vendors they contract with annually by up to 90% from an average of 3,000 today to a goal of 300, according to anecdotal reports. Ad holding companies are looking to leverage programmatic and advertising automation across all […]

This article was originally published in Jack Myers’ MediaBizBloggers (PHOTO: Left to right: Jay Sears, SVP, Rubicon Project with global trading desk leaders Michael Brunick SVP, Programmatic, Magna Global; Paul Dolan SVP, Global Business Development, Xaxis; Josh Jacobs, President, Accuen; Adam Kasper, Chief Media Officer, Havas Media North America and Kurt Unkel, President, VivaKi during […]

[if you are looking for the list of #AdTechSuccess words, scroll down or go here] The following was delivered as a speech at the IAB Advertising Technology Marketplace on Monday, July 15, 2013. Hello Ad Technology! This morning we are going to talk about “A Look Ahead”. This is going to be an interactive session, […]

[Please see reference to this project in my “A Look Ahead” talk at the IAB Advertising Technology Marketplace conference on Monday, July 15, 2013] In July 2013, leading up to the IAB Advertising Technology Marketplace conference, I asked the following ad tech execs two questions: #AdTechSuccess What three words describe the characteristics of the those […]