[Please see reference to this project in my “A Look Ahead” talk at the IAB Advertising Technology Marketplace conference on Monday, July 15, 2013] In July 2013, leading up to the IAB Advertising Technology Marketplace conference, I asked the following ad tech execs two questions: #AdTechSuccess What three words describe the characteristics of the those […]

This article was originally published in AdAge on January 3, 2013. What is programmatic guaranteed? And what makes the market so ripe for it? In the rest of the ad business, when you allocate your media budget, you expect this budget to be spent. This has not been the case with real-time bidding — the […]

As 2013 gets underway, I wanted to share a window into the Rubicon Project and what will continue to allow our team to win. The email below was sent by Frank (our CEO) over the holidays. The email is an embodiment of our cultural values. Wouldn’t you want to work for a company like this? […]

Auctions conducted—impression by impression—inside of 125 milliseconds. Real time bidding (RTB) holds the promise of making our digital plumbing smart—solving major challenges around media, audience and data fragmentation. But in practice, despite all the promises, and despite all the actually capabilities, most of the time we still have a dumb pipe. But the market is […]

SSPs are Dead

SSPs are Dead. Admeld. Dead. Pubmatic. Dead. Rubicon. Dead. Niedermeyer. Dead. (anyone?) SSPs (supply side platforms) began to emerge in 2007 to help large publishers “YIELD OPTIMIZE” demand from ad networks—all 400 of them. It was a great pitch: Mr. Big Publisher, you utilize 20-70% of your inventory to make 80% of your revenue from […]

Recently an industry peer asked me if I was concerned that Google was diabolical. My concern is just the opposite—that Google’s peers—Microsoft, Yahoo! and others—are not being diabolical enough. We need more diabolical liquidity; otherwise we will have a display advertising monopoly. And that’s only fun for one person at the party. Google has been […]